Nation’s leading 100 percent recycled paper goods brand again proves performance and price needn’t be sacrificed to go green
Marcal has announced enhancements to products in its leading line of paper goods made from 100 percent recycled paper. Marcal® Small Steps® two-ply bath tissue is now even softer, and Marcal Small Steps paper towels are stronger when wet. The new products started shipping to retailers in early February.
The performance improvements came from advances in production and processing methods. Marcal Small Steps will continue to sell for typically less than other paper goods made from 100 percent recycled paper, as well as products made from virgin fiber (sourced from freshly killed trees).
“These new products advance our brand’s mission to demonstrate how making environmentally responsible choices doesn’t have to mean sacrificing performance or paying more,” said MJ Jolda, Marcal’s Senior Vice President, Marketing. “The enhancements give our many fans even more reasons to love Marcal Small Steps, and give others new reasons to reconsider their paper buying habits. That’s critical, since right now, only two percent of household paper goods purchased by U.S. households are made from 100 percent recycled paper.”
The enhancements extend to Marcal Small Steps facial tissues, soon to get a facelift with beautiful new box decor. The brand tapped its ever-growing social media fan base to choose the winning designs. Soon to stand out on store shelves, and fit in right at home, are striking, elegant floral motifs in a variety of designs and colors. Cube boxes will arrive in stores by March, with flat boxes following for Earth Month in April.