Marcal Small Steps Announces New Product Improvements

Nation’s leading 100 percent recycled paper goods brand again proves performance and price needn’t be sacrificed to go green

Marcal has announced enhancements to products in its leading line of paper goods made from 100 percent recycled paper. Marcal® Small Steps® two-ply bath tissue is now even softer, and Marcal Small Steps paper towels are stronger when wet. The new products started shipping to retailers in early February.

The performance improvements came from advances in production and processing methods. Marcal Small Steps will continue to sell for typically less than other paper goods made from 100 percent recycled paper, as well as products made from virgin fiber (sourced from freshly killed trees).

“These new products advance our brand’s mission to demonstrate how making environmentally responsible choices doesn’t have to mean sacrificing performance or paying more,” said MJ Jolda, Marcal’s Senior Vice President, Marketing. “The enhancements give our many fans even more reasons to love Marcal Small Steps, and give others new reasons to reconsider their paper buying habits. That’s critical, since right now, only two percent of household paper goods purchased by U.S. households are made from 100 percent recycled paper.”

The enhancements extend to Marcal Small Steps facial tissues, soon to get a facelift with beautiful new box decor. The brand tapped its ever-growing social media fan base to choose the winning designs. Soon to stand out on store shelves, and fit in right at home, are striking, elegant floral motifs in a variety of designs and colors. Cube boxes will arrive in stores by March, with flat boxes following for Earth Month in April.

For more information about Marcal (R) Small Steps (R) check out Also be sure to visit their facebook and twitter pages.

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One Response to Marcal Small Steps Announces New Product Improvements

  1. Fred says:

    Marcal is the biggest air and water polluter in the state of New Jersey. They have been fined almost a billion dollars by the EPA, and do much more harm than good. They filed Chapter 11 to avoid paying for the clean up, and also used it as an opportunity to break their union contract. Nice guys, huh? Then when they emerged from bankruptcy, they painted themselves green. For them to claim to be a green, eco-friendly company is a joke, as well as a lie.

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