Soy Candle Trend Gains Momentum As Consumers Learn Benefits
Soy candles are seemingly everywhere these days. These candles have long been a favorite of environmentally and health conscious consumers but these eco-friendly products are now making their way into new homes at an accelerated pace. The soy trend is gaining momentum as shoppers learn the benefits of soy wax candles over traditional paraffin wax candles. Many consumers indicate soy candles are simply a better value. The unique properties of soy wax allow the candle to burn three times longer and produce a much stronger fragrance than traditional candles. Soy bean wax candles are also cleaner. Soy candles produce no black soot when used. That means no black gunk on the inside of the candle jar or on the walls and furniture near the candle. In addition, soy wax spills are easily cleaned with just soap and water.
Over the last few years, health concerns have pushed consumers away from paraffin wax candles. These candles are petroleum based and release CO2 and toxins when burned. Unfortunately, these toxins are unhealthy when inhaled and the risks become even greater when multiple candles are burned within a single household. Soy bean wax is also a renewable and sustainable resource making it a favorite of environmentally minded consumers. Soy bean wax is a natural wax, similar to beeswax, but much less expensive. Because soy bean wax is 100% natural, it is completely biodegradable. Purchasing these scented candles is also considered a great way to support the American agricultural community.
Small companies have been the quickest to capitalize on the surging popularity of soy candles. Jeremy Podliska, owner of SheerSoyCandles.com based out of Omaha Nebraska, has been thrilled with the demand for his scented soy candles. “We’re able to be very competitive in this niche candle market because our customers want something the larger candle production companies aren’t providing. They want candles that are hand poured, made with 100% natural soy bean wax and have a design that is modern and stylish.” The company also attempts to distinguished themselves from the competition by offering unique candle aromas such as Caramel Cinnamon Latte and Mango Papaya. Sheer Soy’s “candle of the month club” is a popular program for candle lovers that want to try a variety of their most popular fragrances. This company is just one of many that appear to be gaining a foothold with consumers that prefer to shop with smaller and socially responsible organizations.
If you’d like more information about this topic, or to schedule an interview, please call Jeremy Podliska at 402-350-5601 or email Jeremy@sheersoy.com.